Sales Pitch Definition. RELATED: 7 Successful Sales Pitch Examples and Why They Work. A sales pitch is a salesperson's attempt to persuade their audience to buy or believe what they're offering. A sales pitch is a message used to persuade a prospect to purchase a product or service. BusinessDictionary, however, says that a sales pitch is an inflexible formula or canned sales presentation delivered in every sales situation without regard to the needs of the prospect. It can be formal or informal, verbal or written down. It can take up to 20 minutes, vary in length and style depending on the audience, and include an introduction to a product, documents, diagrams, or other advertising media. A sales pitch is a planned line of talk that salespeople use to persuade people to purchase a product or service. Let’s face it, there’s nothing appealing about the idea of the "traditional" sales pitch. It is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. As such, your pitch is the perfect opportunity to create an in-person value exchange with the customer. What is a sales pitch? It's a 7 step formula to creating a winning sales pitch. With this information, you have everything you need to put your sales pitch … That offer might be the chance at another meeting, information on your product or service, or a personal pitch all about you. Best of all, these 7 steps can be applied so you can create a brand-new, deal-closing sales pitch in just 10 minutes! This sales pitch is typically delivered when cold-calling your prospects. Whatever the subject matter, it should be quick, to the point, and attention-grabbing. A sales pitch (also known as a sales presentation) is a short presentation of your product or service to new or existing customers to persuade them to make a purchase. A sales pitch is a message or script designed to lead your audience to a certain action, such as an appointment or demo. A good sales pitch should make the potential customers aware of the brand’s promise and its likely impact on their lives. Your sales pitch is crucial because it’s likely to be a prospect’s first in-person interaction with your company. The success of your phone call sales pitch depends on your script. Since these people haven’t heard of your brand before, it can be tricky to grab their attention and build trust over the phone. When most people hear the term ‘sales pitch’ they imagine a room full of potential clients and a salesperson or sales team going through a slideshow in front of them—like “Shark Tank” or “Dragons’ Den.” In fact, most salespeople will go through their sales pitch at least once on a weekly, or even daily, basis. This Is What Makes A Good Sales Pitch . Just to make it clear: Don’t do a sales pitch. A Sales Pitch is when you have a product or service that you want to sell, and you have a very small window of time in which you can convince the buyer to go ahead with the sale. According to this dictionary, a sales pitch is a speech from someone to one or more people to buy his or her products or ideas. A sales pitch can be: An introduction of a product to an audience that knows nothing about it A sales pitch is a commercial for your business that tells your prospective customer why they should buy from you. A good sales pitch is concise and provides value to the recipient. 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